“If words were weapons, Paul Wolfe might be the most lethal man in advertising.” – Bill Lawrie, Advertising Creative Director  This is the Bible. This is the Grail. How to write, how to think, how to sell. This is the only book on copywriting you will ever need.

book cover5I wrote Volvo. for life. I wrote Club Med. Life As I Should Be. I wrote Chase. Maximum Strength Checking. I wrote UBS. Available in only two locations: Everywhere and right next to you.

I have created campaigns for some of the world’s major brands, including BMW, Bank One, Levis, Evian, Volvo, and JP Morgan.
I’ve been named Adweek Magazine Writer of the Year twice. I have garnered every major advertising award, from Gold Clios, Gold One Show Pencils, and multiple ADDY and ADDY Awards.

The campaigns I have created don’t just appear in advertising award books, they appear in advertising textbooks.

I still write compelling headlines and copy everyday for clients like Westin Hotels and Land Rover.

I don’t say this to impress you. I say this to impress upon you that I have just put it all into this amazing book: all the secrets I have learned, all the persuasion skills I have mastered, everything I know about potent branding, positioning and writing — all poured into The Copywriter’s Bible.