|“If words were weapons, Paul Wolfe might be the most lethal man in advertising.” – Bill Lawrie, Advertising Creative Director||This is the Bible. This is the Grail. How to write, how to think, how to sell. This is the only book on copywriting you will ever need.|
I have created campaigns for some of the world’s major brands, including BMW, Bank One, Levis, Evian, Volvo, and JP Morgan.
I’ve been named Adweek Magazine Writer of the Year twice. I have garnered every major advertising award, from Gold Clios, Gold One Show Pencils, and multiple ADDY and ADDY Awards.
The campaigns I have created don’t just appear in advertising award books, they appear in advertising textbooks.
I still write compelling headlines and copy everyday for clients like Westin Hotels and Land Rover.
I don’t say this to impress you. I say this to impress upon you that I have just put it all into this amazing book: all the secrets I have learned, all the persuasion skills I have mastered, everything I know about potent branding, positioning and writing — all poured into The Copywriter’s Bible.